Growing KitchenAid's Marketplace Revenue

Challenge

In 2020, KitchenAid sought innovative ways to engage both new and loyal customers who could no longer shop in-store due to the pandemic. Marketplaces, particularly Amazon, emerged as a key opportunity. However, the challenge lay in successfully integrating Amazon while preserving KitchenAid’s brand identity and strategy—without undermining its existing business.

Solution

As an omnichannel partner, we facilitated KitchenAid’s expansion onto Amazon and other European marketplaces with a carefully curated product selection.

This previously untapped channel not only generated additional revenue but also enabled the brand to connect with new consumers across Europe — all while maintaining harmony with its established retail business.

Results

Two years later, marketplaces have become a vital component of KitchenAid’s eCommerce strategy. We have successfully expanded the brand across multiple European marketplaces, including Amazon, Bol.com, and others. In 2023, we achieved over 20% growth in gross revenue, maintaining healthy margins while continuously expanding the product catalog.