CLIENT CASE: SILKN

Challenge

Silk’n faced several challenges in the marketplace environment, with performance in the previous year below expectations. One of the key challenges was maintaining price consistency across marketplaces, which is often complex due to the presence of multiple sellers and varying pricing dynamics. This made it more difficult to fully control brand positioning and maintain a consistent premium image.

At the same time, increasing competition from white-label brands created additional price pressure. This reflects a broader market trend, where low-cost competitors make differentiation and brand control more difficult.Additionally, challenges in working with trusted retailers limited control over how the brand was represented across platforms. As a result, maintaining a consistent and premium brand perception became more complex.

Approach

To address these challenges, Silk’n partnered with avanty to implement a structured marketplace strategy focused on performance and growth.

Key actions included:

  • Ongoing price monitoring and strategic alignment to support consistent positioning across marketplaces
  • Active Buy Box management to protect key products and maintain visibility
  • Optimization of product listings and content, which can improve conversion rates by up to 20–30% when properly executed.
  • Strategic advertising campaigns to increase visibility, especially important as over 70% of marketplace traffic is influenced by paid placements.
  • Delivery of premium customer care services, ensuring compliance with marketplace performance standards and maintaining strong seller account health.

Silk’n is active across multiple platforms, including Amazon, Bol.com, Lookfantastic, PriceRunner, Douglas, and their official website, enabling a strong omnichannel presence and broader reach.

Results

This structured approach helped:

  • Strengthen pricing control and improve consistency across marketplaces.
  • Improve visibility and conversion. performance across key platforms.
  • Maintain top-seller positions for core products.
  • Ensure high marketplace performance standards, reducing operational risks and supporting continuous sales activity.
  • Support Silk’n’s transition towards a more premium brand positioning

These efforts contribute to a more stable, scalable, and performance-driven marketplace strategy.